Prior to our rebrand, Pulsion supported Teranet for more than 10 years until they transitioned to an in-house marketing team, delivering websites, social media and digital content across GeoWarehouse, PurView, Xchange, VIMO and the broader corporate organization.
Our relationship with Teranet expanded across multiple lines of business and digital requirements. Rather than supporting a single campaign or website, Pulsion became a long-term digital supplier capable of working across distinct products, audiences and marketing needs.
The scope evolved with the organization
Over more than a decade, our work expanded across four business lines and multiple digital disciplines as Teranet’s internal and external marketing requirements changed.
Pulsion worked with Teranet for more than 10 years, supporting an organization with multiple products and lines of business rather than a single digital brand.
Website development formed a significant part of the relationship. We developed sites for GeoWarehouse, PurView, Xchange and VIMO, giving us experience working across different offerings while operating within the requirements of the broader organization.
Our role extended beyond web development. Pulsion managed social media for GeoWarehouse and PurView and produced corporate screencasts to support communication and marketing requirements.
Long-term enterprise relationships require the ability to adapt. Different business units develop new priorities, technologies evolve and internal teams change. The scope of work therefore changed over time rather than remaining fixed around the services originally required.
Pulsion remained a supplier for more than a decade, until Teranet eventually developed a large internal marketing organization capable of bringing more of those functions in-house.