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For more than a decade, we have worked with Marketsupport to create a digital presence centered around how its customers actually research and buy. Search captures people actively looking for its services, while LinkedIn creates relationships and visibility within its B2B market.
Marketsupport operates in a B2B environment where broad consumer visibility is considerably less valuable than reaching the right business decision-makers. The digital strategy therefore needed to prioritize relevance over volume.
We centered SEO around high-intent searches and used LinkedIn to build direct access to a relevant professional audience. Consistent content reinforced the company’s expertise across both channels, creating multiple ways for prospective customers to discover and evaluate the business.
B2B buyers rarely make significant decisions after encountering a company once. They search, review websites, evaluate expertise, look at professional profiles and increasingly use AI to identify and compare potential providers.
More than a decade of consistent digital activity has created a substantial footprint around Marketsupport. Strong organic rankings, an established LinkedIn network and extensive content now reinforce one another, helping the company remain visible across both traditional search and emerging AI discovery.
The objective was never simply to generate more traffic or accumulate social followers. We focused the digital strategy around the people most likely to need what Marketsupport provides.
SEO has been highly focused on buyer intent. Rather than pursuing search volume for its own sake, content and optimization have centered around the searches people perform when they are actively looking for the services Marketsupport provides. Over time, that strategy has helped the company achieve top organic positions within its category.
LinkedIn adds another dimension. Marketsupport has built a professional network of more than 2,000 connections, giving the business an established audience within the environment where B2B professionals network, research and build relationships.
We support that presence with ongoing social media and digital content, while HubSpot helps connect digital marketing with the people entering the company’s ecosystem.
As discovery has expanded into AI, the same long-term authority strategy has created another important result. Marketsupport is now cited across AI as a top company within its industry.
Build a powerful B2B network: Developed an active LinkedIn presence and professional network that has grown to more than 2,000 relevant connections.
Capture high-intent searches: Built SEO around searches demonstrating real buyer intent, supported by optimized website content and ongoing digital content.
Become a recognized answer: Established the digital authority that now contributes to Marketsupport being cited across AI as a top company in its industry.
Connect the digital journey: Supported the website and HubSpot environment so digital visibility can translate into identifiable prospects and business opportunities.
Through consistent blogging, on page SEO and geotargeting we took Marketsupport to top positions organically on Google in their category.
The headline and subheader tells us what you’re offering, and the form header closes the deal. Over here you can explain why your offer is so great it’s worth filling out a form for.
