Rodan needed more than individual marketing tactics. We built the digital infrastructure required to connect discovery with conversion and measurement, combining a new website with HubSpot, analytics and ongoing authority development.
The foundation changed the outcome
Challenges
Search was not producing the right opportunities
Rodan initially believed generating meaningful leads through Google might not be realistic for its business. Its previous website was not producing the type or volume of inbound opportunities required to demonstrate what organic search could contribute.
The solution was not simply to drive more traffic. The digital foundation itself needed to change. A new WordPress website provided stronger architecture for search and conversion, while ongoing optimization and authority building improved the company’s ability to compete for relevant visibility.
Connecting marketing activity to business outcomes
Generating leads has limited value if leadership cannot determine where those opportunities originate or what marketing is contributing to pipeline.
HubSpot integration, analytics and tracking created substantially greater insight into incoming business. Rodan gained a clearer view of what was entering the organization, where opportunities were coming from and how its digital investments were contributing to acquisition.
Qualified organic leads became possible
Rodan initially questioned whether Google could generate the type of qualified opportunities it needed. The right website, search foundation and authority strategy changed what was possible.
The website became the starting point. Rather than directing marketing toward a digital environment that was not producing meaningful inbound opportunities, we developed a new custom WordPress site structured to better support search, conversion and the needs of a complex B2B buyer.
HubSpot was integrated into that environment so leads did not simply arrive without context. The CRM and supporting analytics created greater visibility into incoming business and the sources responsible for generating it.
We then strengthened the site’s external authority through ongoing link building. The combination of a better website, optimized content and stronger domain authority began improving Rodan’s competitive position across both traditional Google search and AI-driven discovery.
Most importantly, the new digital foundation began producing qualified organic leads.
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WordPress website
Build for performance: Developed a new custom WordPress website designed around stronger conversion, search visibility and the needs of Rodan's B2B buyers.
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HubSpot
Connect marketing to sales: Built the HubSpot environment and integrated the website to create stronger lead management and visibility into incoming opportunities.
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SEO + authority
Compete for valuable searches: Combined website optimization with ongoing link building to increase domain authority and strengthen rankings across Google and AI.
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Analytics + tracking
See what drives business: Implemented analytics and tracking to give Rodan greater insight into where opportunities originate and how digital marketing performs.
Results
- Qualified leads Generated through organic search.
- +6 DA points in domain authority growth
- More prevelant on Google and ChatGTP.
- New inbound activity from the redesigned website.
- Greater attribution into where business originates.
